Flits is a customer retention platform built for Shopify brands, helping merchants increase repeat purchases and build long-term customer relationships. Through products like the Shopify Loyalty Program and Wishlist apps, Flits enables businesses to enhance customer engagement, improve retention, and create personalized shopping experiences that foster brand loyalty.
As a Product Design Intern at Flits, I designed end-to-end experiences across the Shopify ecosystem, improving merchant workflows from onboarding and pricing to analytics and customer account management. I leveraged UX research, user behaviour analysis, information architecture, interaction design, and rapid prototyping to identify user pain points and develop intuitive, scalable solutions. Working closely with cross-functional teams—including product managers, engineers, and marketing—I translated complex business requirements into user-centered experiences while contributing to design system consistency, accessibility, and continuous product improvements through an iterative, data-driven design process.
My Work
Creating Experience and Design for Product Improvement
Due to confidentiality and company policies, I can't publicly showcase this work,
but I'd be happy to discuss my role, process, and design decisions during a conversation.
My experience at Flits allowed me to work beyond individual screens and contribute to the overall product experience. By combining user research, behavioural analysis, interface design, and iterative problem-solving, I learned how thoughtful design decisions can improve usability, support business objectives, and create meaningful experiences for merchants. It reinforced my belief that successful products are built through continuous learning, collaboration, and data-informed design.
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